Trained to design.
Built to make numbers move.

By the numbers

Now

• Building a consumer brand of my own — from category insight to launch plan.
• Recently Chief Commercial Officer at Veganologie in Dubai: commercial strategy, channel mix and growth for a plant-based brand.
• Open to advisory conversations on D2C, marketplace and quick-commerce growth in the UAE and India.

Experience

1. Apr 2025 – Feb 2026

   Chief Commercial Officer

   Veganologie · Dubai, UAE

   • Led commercial strategy for a plant-based consumer brand: channel mix, pricing, partnerships and growth across retail and online.
2. Aug 2024 – Feb 2025

   E-commerce & Data Strategy Leader

   PureBorn · Dubai, UAE

   • Grew D2C website sales 200% at a ROAS of 3, with 13% YoY growth across marketplaces — e-commerce reached 45% of company revenue (seven-figure USD).
   • Launched Amazon UK and EU via Vendor Central, delivering 15% of regional revenue in the first quarter; grew Amazon UAE 140% YoY through SEO, coupons and advertising.
   • Ran SEO-led campaigns on Talabat, Careem, Noon Minutes and Bolt across the UAE, Bahrain, Qatar and Cyprus.
   • Unified reporting and marketing analytics across five countries; performance monitoring lifted revenue 145%.
   • Orchestrated 360° campaigns with the social team on TikTok and Instagram, backed by Klaviyo email flows.
3. Jan 2014 – Jul 2024

   Chief Marketing Officer

   Me N Moms (Mee Mee) · Mumbai, India

   • Pioneered e-commerce for the parenting brand, growing it to 32% of company turnover with full P&L responsibility; launched quick-commerce channels for a 200% sales increase.
   • Sustained 12% year-on-year online growth through marketplace optimisation and account management; held Amazon Best Seller positions across multiple categories.
   • Cut ACoS 3% a year through UX/UI work on the D2C site, performance marketing and social media.
   • Led the Mee Mee brand identity revamp; negotiated strategic partnerships, onboarding, margin and demand planning.
   • Managed 400+ SKUs, using social listening, customer interviews and reviews to lift product-line profitability 3%.
4. Jun 2012 – Jan 2013

   Assistant Junior Designer

   Narendra Kumar · Mumbai, India

   • Planned and executed shows at India Couture Week 2012 and Lakmé Fashion Week SS’12; brought design-to-production down to a five-week turnaround and sourced new fabric and trim vendors.
5. Feb 2010 – Mar 2012

   Intern, Buyer Relations

   IMG Reliance · Lakmé Fashion Week · Mumbai, India

   • Focused on the MENA market from first engagement to partnership; hosted 250+ international and domestic buyers through fashion week.

Education

• 2013
  Master’s, Fashion & Apparel Design · Istituto Europeo di Design
• 2008 – 2011
  B.Sc. Fashion Design · SNDT Women’s University, Mumbai

Skills

Beyond the title

• A designer first: two fashion degrees, a couture atelier and two fashion weeks before the first marketing title.
• Speaks English, Hindi and some French — the last a souvenir of a year in Milan.
• Happiest when a brand looks as good as its numbers.

Contact

Open to conversations about brand, D2C and marketplace growth — advisory, partnerships, and the occasional hard problem — in Dubai, Mumbai and anywhere a consumer brand needs to grow.